The Elsworthy Collection, Primrose Hill

Contemporary design and meticulous attention to detail for conservation area project

The Elsworthy Collection is a high-end residential development in Primrose Hill, Camden. It was completed in 2020. But the first stage of the project was the last thing you’d expect in a conservation area… the existing buildings were demolished.

Work then began to create a six-bedroom house, four-bedroom maisonette and three apartments behind the reconstructed façades of two late-Victorian houses.

The design concepts came from Finkernagel Ross Architects but Box were appointed to lead the design development, complete the technical details and manage delivery of the challenging project.

While the exterior of the building meets Camden’s strict planning requirements for the sensitive conservation area, the inside of the four-storey and basement development is just as impressive.

Unique and inspiring contemporary interiors help the 1,035 square metre development realise maximum market value, with Box taking a lead role in ensuring the high-quality finishes could be achieved within the client’s commercial parameters.

  • High-end residential project for private equity
  • Contemporary design, meticulous delivery
  • Meets conservation area requirements

Download the Elsworthy Collection case study