The Ellis Room

Meeting space redesign reflect tobacco company’s future vision

In a fast-track project, we have redesigned a famous meeting room suite for British American Tobacco to reflect the brand’s changing ethos and vision.

The Ellis Room is named after Sir Charles Ellis, professor of physics at King’s College, London and scientific advisor to the board of BAT.

These days, scientific innovation is more important than ever for the company, with their research and development team leading the way in alternative tobacco products. Therefore, our design had to reflect BAT’s culture of innovation and future thinking, and provide a way to showcase emerging products.

We incorporated an illuminated display case and integrated tablet PCs to display interactive product information. Room technology was similarly cutting-edge, with all AV systems, lighting, temperature control, automatic blinds and even the meeting room booking system designed to be controlled from one intuitive control pad.

We also had to ensure that the meeting room and breakout areas were flexible and functional, providing spaces for informal meetings and independent working throughout the working day.

  • Collaboration with CBRE and Hoare Lea on design concepts and technical delivery
  • 3D visuals communicated design and AV concepts to the client
  • Box also redesigned the R&D centre at BAT’s Southampton offices

“It’s been a pleasure to redesign two such importance spaces that hold so much weight within the BAT family. We’ve enjoyed the challenge of creating multi-functional spaces that reflect the innovative approach and future vision shared by all members of staff.”

Anna Hollyman, Associate Director, Box Architects